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Apr 01, 2016 marketing for hospitality and tourism, 7e is the definitive source for hospitality marketing. Edition 7 ebook written by philip kotler, john r bowen, james makens, seyhmus baloglu. An important aspect of marketing is the marketing mix. All the research was based on academic journals and book. Library marketing for hospitality and tourism philip kotler.
Marketing for hospitality and tourism, fifth edition i 3 marketing for hospitality and tourism, fifth edition. Some in the industry attribute this to the traditional career path in the tourism and hospitality industry where managers and executives worked their way up the ranks e. Every textbook comes with a 21day any reason guarantee. Marketing for hospitality and tourism paperback jan 01. Marketing for hospitality and tourism by philip kotler, ph.
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